Business survival and digital transformation

The competition is growing fierce, the strong striving to kick out the weak and dominate the market, innovations and strategies are being marshaled out by the big dogs all in an effort to hit hard on the rivals. One if not the biggest tool in this internet age that has helped giant businesses to retain the topmost position is digital transformation, and the inability of small businesses to quit their traditional methods and procedures and queue in to this modern disruptive tool called digitalization has remained the sole reasons for their imminent shut down.

What then is digitalization or digital transformation?  

Digital transformation occurs when businesses integrate technology in their business processes giving it (Technology) a platform to remodel and rebrand such businesses; this is a phenomenon of having your business use technological solutions in solving business problems. 

The modern times have seen the introduction of many technological devices which can utilize thousands of developed applications to rebrand business management; the willingness, backed up by the action of businesses to accept and use such platforms is termed digital transformation.

The success of 90% of companies ruling the word today can surely be traced back to automation, their success started when they decided to invest more in technology; adopting technology into different processes of their company ranging from marketing, production, processing, knowledge acquisition even down to salary payment of their staffs, most of these companies soaring so high and standing at the peak of wealth creation have been able to create powerful custom software/ bespoke technology that runs the affairs of the companies with minimal or no error and their success story started when they gave the idea of digital transformation a chance.

What is the undoing of small businesses?

Most businesses will forever be termed “small” because they have decided to reside at that domain where modern devices have become a taboo. Most small businesses are adamant and still think it unwise to overhaul their traditional method of operation and give technological innovation a try in their operation; this happens to be their undoing hence for a long time; they will be referred to as “small businesses”

How do customers feel about digitalization?

One fact that remains true to the later is that the success of any business is decided by the impression of customers towards such a business, if the customer base is lost, such business is sure heading to the rocks. Today customers have accepted digital transformation with warm embrace, most of them prefer to sit at their comfort zones and make orders. Analysis have it that over 80% of customers make researches online, comparing one good and another before placing their orders, that implies that customers feel like any business with sufficient digitalization and total automation have relatively high authenticity.

What will digitalization offer to businesses that will adopt it?

The numerous advantages of digitalization can’t be exhausted but we’ll mention a few;

1. Error avoidance :human beings have little tendency of avoiding error and errors have marked the arrow of failures for many businesses, but these errors can be avoided when technological devices are integrated into businesses, digitalization is ear marked by its high level of accuracy and error avoidance.

2. Innovations: technology is definitely advancing as days turn into months, digital transformation pushes businesses to advance in a direct proportion with technological advancements, businesses adopting digital transformation are always aware of the modern changes in the technology world , and preying on such information, businesses tend to be more innovative in order to meet up with the trends.

3. Exponential increase in online presence: one of the major advantages of technological transformation is that it increases the digital presence of businesses; The internet gives a major preference to such businesses and this unique advantage makes them stand out.

4. Customer engagement: digitalization creates an opportunity for customers to share their views and make relevant suggestions to businesses and this single advantage has resulted to the skyrocketed increase in many businesses.

Digital transformation has influenced many sectors of the world today; The banking system have adopted it, banking can be done from your comfort using the USSD code. Advertising can now be run using Facebook and Google ads, online shopping is now the order of the day, virtual meeting by companies have been proven successful.

What can Digiweb Developers Company do for your business?

The world has gone beyond the ancient norm and is heading towards total digitalization. At Digiweb Developers Company, we can create a Search Engine Optimized website that can give your company a sure digital presence; we can also build custom software unique to your business giving your business all the automation necessary to survive in this time. There are many more we can offer to you at Digiweb Developers Company and we are just a click away.