Digital Marketing; the modern Strategy

There is a war going on, a rivalry to reach out to customers is on the increase. Every business man knows that competition is just a click away and also the birthplace of any successful business hinges on the ability of the business to locate a niche populated by its customer base. Consumers are relocating and their level of transformation is increasing, any business that doesn’t build a framework that can catch up with them will be playing her last card in the competitive market.

Research has it that the usage of internet among the adults has increased by 5% in the last three years which suggests that more people go online and only a few out of the trillions of people in the globe are still offline. If you want to find a drunkard, you go to the bar and if you have intentions of catching a gambler, then the casino is definitely your best shot. The idea behind marketing is simply connecting with your buyers and you can only find your buyers where they spend their time and it is not wrong to say that with the current turn out of events, the best place consumers can be located is online.

WHAT THEN IS DIGITAL MARKETING?

Digital marketing simply implies any marketing strategy that involves effectual use of electronic devices. In this marketing process, a business takes advantage of such things as Emails and social media to achieve publicity and increase customer base.

 One way to sell something they say is to tell a story, and stories that convince the customer on the need to go for your product can be achieved through digital marketing channel such as blog posts.

There is a wise saying that “mediocre marketers think in terms of campaigns but great marketers think in terms of growth frame work”

The truth remains that there is always a customer somewhere willing to buy anything and everything but that customer is online not offline, so if you want to reach that customer, you have no choice but to embrace if not all but at least some aspects of digital marketing.

CONCISE LIST OF SOME ASPECTS OF DIGITAL MARKETING

1. Social media marketing
2. Search Engine Optimization
3. Digital advertizing
4. Pay per click
5. Sponsored marketing
6. Email marketing

WHY THEN IS DIGITAL MARKETING NECESSARY AT THIS TIME

1. With digital marketing, a wider range of customers is reached: The old traditional marketing which involves placing adverts on billboards and newspapers tend to restrict your customer base to a particular group of people in a particular location. Chances being that those people that have access to the adverts might not even have interest on your products and services but with digital marketing, you sure have a wider customer reach accompanied with a higher Rate Of Returns (ROI)
2. You can track your customers: With those old fashioned marketing techniques, you hardly know who views your adverts. But in the recent time, digital marketing makes it easier to track who views, likes and even shows interest in your product, and having knowledge of this information you’ve struck an edge in knowing who really needs your product.

• Digital marketing progress can be measured: Digital marketing tends to give a concise view of all integral aspects of your company. The biggest limitation native marketing has encountered over time is measurability. With Digital marketing, marketers see accurate result, if you put on advert on a digital marketing platform, you can measure the level of impact the advert has made.

1. It gives smaller companies spotlight: Most businesses have risen in height to a point that they can push in millions of money all in an effort to ensure that their business adverts dominate the media and publicity industries such as radios, televisions and newspapers. But with the platform made available by digital marketing strategies, smaller firms still have a slot in the competition by seeking their customers online

There is world out there, there is a hive populated with customers that needs your products but you can’t reach them and also they can’t reach you until you embrace this modern marketing strategy called Digital marketing.