Owning a website; what a waste for a startup business

Come to think of it; owning a website is it not a white elephant project for a startup business faced with many priorities? A startup should be interested in projects such as choosing a unique location, Gathering customers from all spheres, powerful advertisements, product enhancements, pulling all strings to ensure that the business doesn’t pack up few months after start up.

It looks irresponsible to introduce owning a website as a strange quantity into this straightforward equation with already known variables. it looks unreasonable and not worth the candle building a website at that early stages of business when you are just pedaling up.

Let’s catch a breath, what if you are told that a startup business should attach same high value to owning a website just same way multinational companies do.

Times have changed, the key to success in business many years ago may hardly unlock today’s business doors. The internet which is a precursor of the last industrial age has redefined a new path for businesses to follow in order to climb up the competitive ladder of establishment. Standing at the baseline foundation in this inevitable ladder is the need to own a website for your business.

“Writer, enough of the long sermon, how can building a business website change the status of my business, what benefits do I have to gain?”

If you are asking the above question, then the implication is that you are in the category of the 51% of the small businesses without a website. Bill Gates was not kidding when he said that if your business is not on the internet, your business will soon be out of business.

Be guided by the below reasons which explains with clarity why website design for your startup business might be considered as the greatest thing since sliced bread.

1. They need to find you: Aliens need to find you; sorry I mean customers need to find you. Those days are far gone when customers work into a shop in search of goods and services. These days the decision making of 93% of customers and clients alike is done on search engines such as chrome, yahoo etc. Having a website gives your company an advantage of popping up when someone searches about anything, services or commodities relating to your company. In little time your business can graduate from having the prefix “startup” just by owning a website.

Even if you are selling now that means you’re being patronized by the remaining 7%. The 93% needs to find you and until you build a search engine optimized website, that cluster of customers will remain far from your reach.

2. You will look more authentic: In a world where there are so many people taking undue advantage to scam as many that make themselves victims, how then do customers guarantee your authenticity?, They do so by checking out your website. Most customers have the nature of writing off any business that doesn’t have a website, as a matter of fact 80% of customers will have nothing to do with any company that has no working website, as they consider them fake and lacking in professionalism.

3. Your profit will increase exponentially: The number of customers a company is able to accumulate is directly proportional to the rate of profit a company is likely to generate. The law above is valid because the determinant of Rate of Returns (ROI) is highly dependent on customers. when customers find you, consequentially, patronage is increased and the end result is exponential increment in profit, and the above can be achieved when a startup takes the bold step of building a company website.

4. You have access to never ending advertisement: As long as your website is functional, your company is forever placed on Google search and other search engines. Hence you are no longer under the tension of seeking for ads, once a startup business owns a website, automatically, such business will always be on advertisement without any cost.

5. You can rest and work less: Yes, a website gives you the unique advantage of working less, some job positions like customer services can be done by an automated website, customers can make complaints on the platforms, self service options can also be added. With those functions, you can work a little less and a little more smatter.

6. You can save more: The money spent on advertisement, paying a twenty four hours standby customer care can be saved and launched back into the business. You needn’t pay for placing ads on newspapers, media and such, all the publicity you need as a startup is covered by your website.

The numerous benefits attached to building a website for your business at the startup stage outweighs its cost hence we can sincerely say that owning a website is by no means a waste for a startup business but the best thing that should happen to it. @ digiweb developers, we can push your business to the next level and guarantee its continuity by designing a topnotch website for your startup. You can find us just a click away © digiweb developers company.

Please feel free to leave a contribution or comment in the comment section below as it will be highly appreciated.