Steps to outstanding product design

When the word product design comes in view, the two things that come to mind are User Interface (UI) and User Experience (UX). But beyond UI/UX there’s a simple concept of product design which is unique to Business startups and entrepreneurs. 

The questions that troll the mind are ; how has entrepreneurs gotten it all wrong in their quest to clenching a sustainable spot in the global market? the error of many startup owners in securing a future for their product is that they always take a Freudian slip in designing an eye catchy product hence earning themselves just a struggling feet. The need to understand the concept of product design is essential in building a strong startup business.

The concept of product Design

Product design is a scion of a larger discipline known as industrial design which has been used by many since ages. Product design is a stepwise process that involves an articulate imagination, development and replication of products which have the concise ability of rendering a solution to a problem in the market.

The fault comes in when the entrepreneur doesn’t understand that the sole purpose of every product has to go afar off from the desires of the producer but the image of every product must reside within the choice of whom the product is made for and that is the final consumer and until a final consumer is satisfied, a particular product has no stand or chance of standing up against the tides and hurdles of time.

Understanding the behavior, emotions and attitude of a consumer is the core key to product designing, as a product designer, you stand as a refiner determined to give the consumers an awesome experience and thrill them beyond expectation giving them a Hobson’s choice of trading all other products to lay hold on yours; while you are in the process of developing that product always have that inscription somewhere that “it is the consumer that decides”

These steps are crucial in designing that unbeatable product

1. Define the problem: Most entrepreneurs end up designing a product having no clue of which vague the product is to fill in the market and after the product has been launched, they start searching for the problems such product can solve ; and this is more like placing the cart before the horse. The above has resulted to the packing up of so many startup businesses overtime. One step at a time, with concise research, the startup business should search out and define the problems to solve so as to channel their effort on the right path. Defining a problem is the very first step in the right direction, meet with the consumers in the field of your choice, understand the hitch they are facing, have a clear understanding of the problem before taking another foot further.

2. Sympathize with the consumer: in order to create a product that will take the long walk to satisfying the consumers you must take a step of putting yourself in the shoes of the consumer, it is when you empathize with the consumers then you can design the exact product that will fill the void created by the problem you have defined. Until you feel the pain you can’t fix the bug.

3. Go to the brainstorming stage: This stage combines a relaxed, informal approach to problem solving with lateral thinking. Ab initio the step of brainstorming might seem crazy; the problems are placed down and the brain is put to work, ideas sparking new idea. The crazy, the bad and the ugly until a point where the masterpiece solution have been gotten ; what you might call the blueprint of the product design.

3  Conceive a solution: This is where the solution gotten through the brainstorming stage is written down, this is the softcopy of the product design, at this stage the product is built on paper listing out all the features of the products and sketching a diagram if necessary.

4 Create the product prototype: The prototype is a three dimensional version of your vision, bringing your envisioned product to reality. The prototype stage is the most interesting stage; it stretches your creativity level and gives you the opportunity of watching your idea become something more tangible. This stage is both budget and goal drive, you might decide to higher an engineer or use certain household materials to develop a very little but tangible product design of yours

5. Prototype testing: at this stage you employ every method humanly possible in getting feedbacks from the community of people for which the product is designed. Try testing the products with both extreme and regular users, move to many regions and test the prototype ensuring that you ask the right questions

6. Industrialize the designed product: at this stage, every dot of impeccability is put in place to design a perfect and solution bringing product, engineers, analyst and so on should be on ground, tnen the product can be created in large quantity.

Until a consumer accepts a product a startup businesses is from starting up. Any entrepreneur that makes the right decision of following the above steps will have his designed product on the top list of every consumer