5 Strategic ways a startup business can ensure continuity

There’s this strong desire for every Dick and Harry to champion a business and lead it to the path of success. Everyone wants to be the CEO of a brand that rules both the national and the local market. but as shocking as it is true, research has it that only one out of every twelve entrepreneurs end up building a successful business, in other words, 90% of every startup business end up as failure. the challenging question is ;what goes wrong along the line? after a concise study on the 10% out of the ninety that end up succeeding, here is a summary of five proven paths to achieve business continuity

1. Understanding customers and building an awesome customer service: the basic driving force of businesses which happens to be the determinant factor for the success or the failure of a business is the customer. the ability of any business to build a genial wall around the customer to a greater extent shows the likely stand of such a business in the success queue, the purchasing behavior, taste, complaints and grievances of customers should be given utmost consideration. There should be a functional platform were customers can always check in and give feed backs. whenever a business shuts its doors and loses sight of the customer’s interest and his behavior, such a business will be on trip to hit the squalls so the very first step of securing the future of a startup business is to understand the customers and give them unrivalled customer service

2. Consistency over time: the overall problem of so many startups which has resulted in them being erased from the line of business competition is their inability to drive the business with the fuel of consistency. Most businesses are known to have started well with impeccable services and products but along the line, nonchalance and carelessness drifted them away from the part of consistency and as such in piecemeal, the customers they have amassed over time started sinking and at last in turn such businesses took the final bow. Time and chance should by no means affect the consistency of any business. Customers are always dazed and attracted when a business clings to consistent quality, consistent delivery, and consistent reply. consistency in all sectors can earn a startup business a spot in the room success

3. Research and improvement: There’s undeniably a gradual migration of trends. what’s invoke today may be a relic the next day. Any and every business that will stand a chance of not phasing out must have a room for research and improvements. It is critical for any business desiring to attain success to have a research team which monitors the market to know when the taste of customers is changing hence determining how and when to improve their products and services. The internet is a hub of knowledge and any business that desires to be one out of the twelve that succeeds should not at any time play down on the  power of research and the need for improvement; these ensure that you don’t lose your hive of customers and your customers are not bored with your products and services

4. Quick delivery: the rate at which customers get impatient can’t be measured by any known instrument; this has proven to be challenging to most businesses. After trying so hard to keep up with customers’ impatience, most businesses after so much effort tend to give up because most customers desire their delivery with speed even equivalent to the speed of light. Any business that can build a system which will cope with the delivery speed of customers will definitely have a place in the future. As difficult as it might seem, it is not impossible for any determined business to build a system that manages quick delivery

5. Technological integration: Of recent, technology has become the perfecting touch of everything in this modern time. at this stage the world knows that technology has gone beyond invention but a way of life. there are so many technological innovations and every business should try as much as possible to integrate them in the frame work of their business and such include but not limited to digital marketing, online banking, cryptocurrency involvement and so on. Technology is modern and any business that will live in this modern time must be modernized and that is an unquestionable rule

the above listed strategies are no doubt the rules to building successful business .your willingness or unwillingness to play by these rules will go a long way in determining your fate of any startup business.